All new.
All different.
The STEMpump Brand.
Designed with a focus on accessibility, fluidity, and simplicity.
Downloads
"A brand is much more than a logo."
- Marty Neumeier
About the brand
From the beginning, we've always thought about brand. How do we deliver a modern platform designed for students, made by students. At the core of the brand are three main features: accessibility, fluidity, and simplicity.
We went through tens of iterations, in order to create something easy to use and easy to learn from. STEMpump is the next step in the evolution of digital teaching, and our brand represents that. With Color, Typography, and Content, we strive to make STEMpump a place for all, and it starts with the brand.
Brand Guidelines
Usage
When using branding regarding STEMpump or its services, here are the guidelines to follow.
Full logo on white
We prefer that you use the full gradient scheme logo on a white background.
Dark/Light Schemes
If you cannot use the full logo, we provide both a dark and light scheme for the logo.
Learn on STEMpump
When sharing your STEMpump course on other websites and media, use the "Learn on STEMpump" phrasing.
Incorrect Usage
Never do the following for STEMpump or its services.
Hierarchy
Do not a version of the logo that puts both the logo and typography on a different level.
Color
Do not use any other colors than our main gradient scheme and our dark/light color schemes.
Direction
Do not alter any of the directions of the logo and/or wordmark.
Elements
Never have just the wordmark by itself without the logo or vice versa.
Type
Don't use custom type when displaying the STEMpump logo and/or wordmark, only the provided assets.
Sizing
Do not change the shaping of the logo and/or wordmark.
"I prefer living in color."
- David Hockney
Color Palette
When we redefined STEMpump, we also redefined our color palette for STEMpump. With a foundation based on our original gradient, we created complementing colors, which can be seen platform wide. These colors appear in complementary gradients, along with their solid forms.
#000
Black
#1e1e1e
Dark Gray
#66717E
Graphite
#F5F5F5
Chalk
#FFF
White
#EF233C
Red
#FF5376
Pink
#FF9505
Orange
#FEE440
Yellow
#3DF797
Green1
#2FCCB1
Green2
#21A0CB
Aqua
#1275E5
Blue1
#0449FF
Blue2
#9B5DE5
Purple
#7765E3
Violet
"Type is branding."
- Elizabeth Carrey Smith
Typography
Just like color, we expanded our type to new paragraph and monospace fonts. With Urbane as our original font, it has now transitioned to heading text. DM Sans is for paragraph text, with it's monospace counterpart, DM Mono, for code seen across the site.
Urbane
The quick fox jumped over the lazy dog.
DM Sans
The quick fox jumped over the lazy dog.
DM Mono
The quick fox jumped over the lazy dog.
Last updated: 8/12/2020